Search Results for: influencers

  • Wireless Shopping Slow to Attract Consumers: Study

    While close to 40% of the U.S. population is expected to subscribe to a wireless Web service in 2006, mobile transactions will not be quick to catch on.

  • Pay Dirt

    When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

  • DIRECT Listline

    Field Force Automation Magazine This new file names more than 50,000 subscribers to the publication for CRM, management and systems management professionals.

  • Changing Minds

    While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser.  New York City-based DC Comics

  • Agencies

    Changing Minds

    While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

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  • Animal Instincts

    Consumers are a pet brand’s real best friends.

  • Agencies

    PRINTING AND PRODUCTION: A Tight Fit

    Digital printing targets prospects ever more closely, affordably

  • Five States Sue RJR

    AGs contend ads, matchbooks still target kids.

  • Meredith Offers Employees Early Retirement to Cut Expenses

    Meredith Corp., is offering early retirement to 170 employees in its magazine and television broadcasting divisions to offset revenue declines. But additional layoffs may still occur. …

  • Comparison Shopping Engines Aid B2C E-Sales: Study

    Comparison shopping engines (CSEs) influenced $1.4 billion, or 3.7% of the total $38 billion in B2C e-commerce sales last year….