Search Results for: influencers
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Harris Survey Finds Six E-Shopping Archetypes
Online shoppers can be E-bivalent Newbies; Time-Sensitive Materialists; Clicks & Mortar; Hooked, Online & Single; Hunter-Gatherers; or Brand Loyalists,
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HSN Spanish Language Unit To Launch in July
Home Shopping en Espanol (HSeE), the Spanish-language unit of the television shopping network, will debut nationwide on July 4. After a two-year daily,
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Solid-State Tech E-Mail List
This new e-mail list of subscribers to Solid State Technology is now available from IDG List Services. The list consists of over 24,000 subscribers and
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Agencies
Unfamiliar Haunts
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title
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Breakfast in Battle Creek
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
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Seeds of Change: Promotion spending vaults 9.4 percent in ’99.
Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry’s composition. And the Internet
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Agencies
It’s Not Too Late to Catch Up
Tell me if this doesn’t sound like a description of your company. You market a variety of products and services to a large customer database using all
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Agencies
Imagine – Helmsley’s Hotel Ad Is Too Modest
There’s no reason why this ad can’t say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand
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Online Shoppers Look to Minimize Purchase Risks: Survey
Online shoppers are more likely to purchase a new or unfamiliar brand if they are offered free return shipping, guaranteed satisfaction and the ability
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Brave New Word
Don’t look “impiric” up in your Funk & Wagnall’s, because it’s not there.Chicago-based Wunderman Cato Johnson and parent Young & Rubicam, New York City,