Search Results for: influencers

We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder

With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the

AMERICANS WORRIED ABOUT the prospect of chemical, biological and nuclear attacks are stocking up on survival gear. That means business for U.S. Cavalry,

If you couldn’t make it to PROMO Expo in person, here are 40 ideas taken from sessions that may help at the next brainstorming session. 1-Do a store check

Forbes has awarded management of its flagship magazine subscriber file to American List Counsel and its direct mail newsletter properties to Worldata/WebConnect.

XP Professional Prospect Target Base List These are 250,000 technology professionals open to new high-tech products and technology offers. The names have

Scholastic Coach and Athletic Director List Services Corp. now manages this list of 42,792 active subscribers to this publication. Many of the physical

XP Professional Prospect Target Base List These are 250,000 technology professionals open to new high-tech products and technology offers. The names have

The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

Awards for the year’s best premium incentive campaigns were recently bestowed upon a diverse group of six marketers by the Incentive Manufacturers & Representatives