Search Results for: influencers

  • FSI-distributed Coupons up 7.7%; CPGs Lead the Way

    Procter & Gamble, General Mills and Unilever were the top FSI coupon advertisers last year, as Americans continued their love affair with clipping coupons. In 2004, 251 billion coupons were distributed within newspaper FSIs, a 7.7% increase over 2003. …

  • BLINK

    At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of “The Tipping Point” (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences

  • Claim your FREE* X!

    Everyone in this industry has seen the last 2 years of online marketing following a trend of gathering leads by offering “free” goods.

  • Gay-Specific Marketing May Influence Brand Loyalty: Survey

    (Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, …

  • Gay-Specific Marketing May Influence Brand Loyalty of Gays, Lesbians and Bisexuals: Survey

    Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive

  • Consumers More Skeptical about Corporations: Survey

    Consumers are more skeptical than ever about corporations — and their marketing. Two-thirds of consumers are skeptical of corporate motivations, according to a survey conducted by marketing agency Public New York. Fully 67% of respondents said they’re …

  • Trends Report – State and federal legislation

    State and federal legislation greatly influence operations for any business, and ours does not escape this.

  • Agencies

    Shoppers Like Grocery Loyalty Cards Despite Privacy Worries

    Consumers worry that marketers have too much personal data, but that doesn’t keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they’re more likely to …

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  • NBA Inks Partnership with Li-Ning Sports Brand

    The Li-Ning Co. and the National Basketball Association have formed a multi-year marketing partnership that connects the Li-Ning sports brand with the NBA’s global popularity and its players. Under the three-year agreement, Li-Ning will feature select …

  • Consumers Provide More Data to Trusted Companies

    (Direct Newsline)—Depending on how personal data is handled and how much trust consumers have in a company, consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by …