Search Results for: influencers

Fifty-five percent of respondents to a recent study said making marketing more measurable was their greatest challenge for 2004. The study on marketing

Young children are responsible for lots of dollars being spent on food, whether it’s by haranguing their parents in the grocery store to buy them treats or spending their own money. By 2008, children ages four to 12 are expected to be responsible for …

Saatchi & Saatchi has bought retail agency ThompsonMurray to be the centerpiece of an in-store marketing network to launch in the U.S. and Europe. ThompsonMurray handles Wal-Mart campaigns for several packaged goods companies. It becomes the …

Coupon recap Counterfeiting and altering manufacturer’s coupons is clearly a fraud. However, coupon bears two sources of information a barcode

I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These

Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield

Interactive media agency Avenue A, an operating unit of Seattle-based aQuantive Inc., recently took on three new clients to direct their online advertising

SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer and to help fill up its

There will be 22 million teens online by 2008, up from 18 million in 2003. Among these, a select group of “teen influencers” will have increasingly more