Search Results for: influencers

Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level

A former senior vice president at MeritDirect has filed an arbitration claim alleging that the list management-brokerage firm dismissed him without cause, is withholding compensation and has slandered his name.

In preparation for the Nov. 15 release of Warner Bros. second “Harry Potter” film, Coca-Cola Co. yesterday kicked off a Catch the Golden Snitch and Win

VROOM Catalog Buyers These 70,064 consumers have purchased over $25 worth of rock and roll memorabilia from the VROOM catalog of licensed merchandise.

More than 70 percent of purchase decisions are made in the store. If you’re involved in marketing in any capacity, you probably already knew that. The

A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult