Search Results for: influencers

Universal Studios Home Entertainment has appointed Jeff Herrera to the newly created position of VP-multicultural marketing. In his new role, Herrera will oversee marketing strategies aimed at Latinos, African-Americans and other ethnic groups. In …

Direct mail is still sparking sales of new automobiles. A study, conducted for Baltimore-based marketer Vertis, showed that 43% of adults who plan to purchase a new vehicle responded to direct mail by visiting a dealer in person. “Direct mail has proven …

PriMetrica Inc., an Asian market research company, has acquired Singapore-based direct marketing firm MMS Consultancy Ltd.

Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies. But she doesn’t hold out much hope that that confusion can be totally dispelled by industry efforts at user education on the issue.

Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies.

Requests from actors portraying patients for medications have a “profound effect” on physicians prescribing for major depression and adjustment disorder, according to the National Institute of Mental Health (NIMH).

Rich media, online advertising that incorporates features such as audio, video, animation and interactivity, is projected to grow by more than 25% through 2007 and reach $2.2 billion by 2008, compared to less than 10% of all online advertising representing $800 million advertising last year, according to a new market research report released by E-Marketer Inc., based in New York.

ALC Data Management has been named manager of the Student Conservation
Association’s list of 14,542 donors. These individuals are concerned
about the environment and have contributed an average of $30 in response
to direct mail.

A marketing strategy that focuses on customer needs rather than product attributes has become the dominate method of selling marketing services, according to a new study released by the consulting firm Winterberry Group, based in New York.

The international association of Hewlett-Packard computing
professionals, Interex has appointed Worldata to manage the HP World
Publications Database. More than 80,000 records are available.