Search Results for: influencers

Looking for the person who controls the purchase decisions in a family? Ask if the lady of the household is home.

On average, women control or influence 80% of household purchase decisions, said Mary Brown, president of Imago Creative. That includes 92% of packaged goods buys, 57% of consumer electronics purchases, 75% of household finance decisions and 80% of home improvement items

If anyone still needs convincing that search has influence beyond the desktop, comScore Networks can supply the evidence: a report released yesterday showing that most customers who start by searching for products online wind up completing their purchases off the Internet.

Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway

Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine that weighs only 1 megabyte but does the heavy lifting of bringing Web content to users without an explicit search.

In a world with a nearly infinite selection of me-too products, brands must work harder than ever to attract and retain consumers’ and selling partners’ loyalty. Making this situation more complex is that shoppers make seven out of 10 purchase decisions in a split second as they scan store shelves.

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

Liberal MoveOn.org and conservative RightMarch.com are both political action committees. They usually find themselves pitted against each other on many issues of interest, but on the issue of Goodmail they find that they finally have…

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when