Search Results for: influencers

Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.

Datran Media, who recently launched EO.com, the first exchange online for cost-per-acquisition media, announced that Microsoft has selected its StormPost solution to deliver email newsletters and marketing communications worldwide.

B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers…

Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase.

MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.

Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.

Retailers need to transform their loyalty programs, a new survey has found.

Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.

College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.

TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.