Search Results for: influencers

Two weeks ago we shared our interest and enthusiasm for Facebook’s new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance…

Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey.

This past week, Americans celebrated Thanksgiving, a holiday that indirectly commemorates one of the earliest splits between England and what would eventually become the United States.

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience.

Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.

Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…

Several years back GE publicly announced this same policy of no longer delivering third class mail internally – and the direct marketing press promptly pointed out that much of GEs OUTGOING mail was…THIRD CLASS.

Going forward our company will be known as IZEA, with PayPerPost as its flagship product and other properties including Blogger’s Choice Awards, RockStartup, Zookoda and BlogInSpace under the IZEA corporate umbrella.

Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy