Search Results for: influencers

Hey, big spender! Wanna spend some time with me… online? More and more, financial services marketers are using viral video and other social networking media

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.

In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…

Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient

Rivet, an Interpublic Group Co., will rebrand Zipatoni and FCB Direct in Toronto as Rivet, effective Jan. 1.

Though there are many factors that influence online browsers to make purchases, fellow users’ reviews seem to be very important.

Innovation and repositioning are enabling brands to remain competitive, according to a new study.

Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.

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