Search Results for: influencers

Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.

Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…

Several years back GE publicly announced this same policy of no longer delivering third class mail internally – and the direct marketing press promptly pointed out that much of GEs OUTGOING mail was…THIRD CLASS.

Going forward our company will be known as IZEA, with PayPerPost as its flagship product and other properties including Blogger’s Choice Awards, RockStartup, Zookoda and BlogInSpace under the IZEA corporate umbrella.

Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy

Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their

Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years

Social networking consultancy partners with LA-based marketing agency to create online contest to support Yokohama’s green initiative

About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can…