Search Results for: influencers
-
Agencies
From Backyard to Broadcast
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established
Tagged in: -
Age Influences Values, Worries in Online Shopping: Pew Report
When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird.
-
No School For You
Last month when we attended the Inman Real Estate Connect Show, a show packed with hundreds of real estate agents listening to leaders in the field and economists delivering the unfortunate truth that yes the housing…
-
Agencies
Claritin Snags NASCAR Star Sponsorship
He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.
Tagged in: -
Digital
E-Buyers Use Multiple Web Portals: Jupiter
Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.
Tagged in: -
Mailbox Marketing
One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.
-
Can’t Beat Loyalty
An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies
-
Agencies
How Effective?
Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be
Tagged in: -
Coke’s Kruse Control
Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing
-
Agencies
Power to the People
In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years
Tagged in: