Search Results for: influencers

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the

Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve…

Those who visited Las Vegas this week for Affiliate Summit probably noticed, as is usually the case with a trip to Las Vegas during convention season, a line out of X-Files, “We are not alone.” Despite our often feeling like the center…

Free shipping offers were more common than ever this past holiday season, according to new research done on the 40 leading Internet e-commerce sites by research firm ForeSee Results and FGI Research

Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here’s why triggers can and will only go so far within the circle of social media

It should come as no surprise, but here’s one reason for the disconnect between top marketing and financial officers: They use different metrics to calculate