Search Results for: influencers

Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.

The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.

Every network has thousands of publishers and hundreds, if not thousands, of advertisers, but very few businesses, especially those in the cpa world have a very…

Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

If you’re a list owner, it is conceivable you may have invested thousands or perhaps even millions of dollars building a trusted brand. If you extend others the privilege to represent your list, it makes sense to find out in advance if they are worthy …