Search Results for: influencers

How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.

Headlines from the industry.
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Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.

Money can buy a lot of things – even Twitter mentions – but it can’t buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.

The news started trickling in last Friday just before 3pm EST. A magnitude 8.9 earthquake struck Japan leaving not only in its wake 50 plus aftershocks but a path of destruction, the result of a tsunami triggered from the earthquake. As the Huffington Post…

Tom Simons of Partners + Simons shares how measurement-tools firm Agilent used puppets to charm online prospects into checking out a new product line, and offers thoughts on healthcare/scientific marketing trends you should watch.

We all know that “listening” to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important.

A report from GroupM and comScore delves into how search and social media mingle and influence the purchase path of consumers. One of the findings was that when consumers were exposed to both search and social media, click-through rates rose by 94 percent.

Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

When confronted by myriad choices, kids are impulsive and can sometimes be more attracted by a competitors’ brand if the packaging is more compelling. That’s why the brand has to be fully leveraged in package design to remind the child about the attributes and perceived higher value of the brand that drove them into the store in the first place.