Search Results for: influencers

The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been

Communispace, a firm that develops dedicated online communities recently developed an online forum where Chase and the InterContinental Hotels Group had direct and ongoing conversations

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While the heat screams “summer!” each and every sweltering day, it’s already time to start thinking about back-to-school shopping — at least, according to the National Retail Federation, which recently released its “2010 Consumer Intentions and Actions Back to School” survey, conducted by BIGresearch.

The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

Our world might have a lot of companies, players, and activities, but it’s missing something, a really big success story. The brands themselves, who thrive off of more customers…

Is Facebook getting old? According to a recent survey from Roiworld, an online gaming site, the answer may be “kind of.”

Some sayings work well as beliefs. Take Google’s punchline of belief regarding not doing evil, namely that you can make money without doing evil. It works great…

When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.