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Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

Direct marketing expenditures are seen as growing by 6% annually, a rate that will boost 2006’s $154.5 billion to $194.2 billion by 2010, according to the most recent Veronis Suhler Stevenson Communications Industry Forecast study.

YouTube’s latest addition will be seen as a slap in the Facebook. This is because YouTube has added a group called “Colleges on YouTube” to its list of user Groups. The page touts the new group as a place where students can…

For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.”

THE BLOGOSPHERE IS getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global

Bazaarvoice, a hosted service that manages customer rating and review functions for Web sites, has launched a service that will syndicate those reviews out to consumer portals and shopping comparison sites.

According to Steve Rubel’s Micro Persuasion blog, the newest issue of Wired magazine contains some in-depth discussion about splogs and how they present a challenge for search engines and the blogosphere.

Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.

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Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …