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Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.

In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.

If we could, we would like to create a performance marketing index, not one that tries to guess at the total revenues of those running cost per action ads, but one that could truly answer the question of what are the best offers. Each network tends to send out emails suggesting what to run, but knowing that their…

The brand’s mobile incarnation ports over popular Web features such as customer reviews, Click & Pickup, and the ability to check in-store availability of an item

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

The effort involves online video, twitter, Facebook and even a branded casual game.