Search Results for: feed
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Social
Optimizing Facebook’s News Feed to Get More “Likes”
As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more “likeable,” or worthy of clicking “like.” There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed.
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Digital
What Brand Marketers Should Ask Their Search Agencies
Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.
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The Week in Review
Headlines from the industry.
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Agencies
ING Direct Smartphone Apps Build Loyalty, Community with Mobile Banking
A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller interaction and thus overhead.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Messages That Are too Frequent, Repetitive or Marketing-Related Lead to Social Break-ups
ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.
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Pull-Ups Helps Parents with Highly Integrated ‘Potty Dance’ Campaign
Toilet training is notoriously tough– as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark’s Pull-Ups training pants brand has offered help in defusing some of the drama
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Agencies
HSN is Everywhere She Wants To Be
It was probably easier in the old days say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable
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Marketing to Kids While Partnering with Parents
Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.
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Diablo Media to Donates Portion of December Profits
Diablo Media Charity Event — www.diablomedia.com, an industry leader for affiliate networks, announced their plans in December of 2010 to launch their Diablo Cares program to donate a portion of their Publisher earned revenue for the month of December.