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Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.

Modern marketing databases are asked to do much more than they have in years past. Decision Software’s Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.

The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That

Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.

Doubling of staff, office space accommodates significant expansion plans for 2012

March 28, 2012 (Los Angeles, CA) – Nami Media, a leader in online marketing technologies and applications, has significantly expanded its operations as a result of triple-digit growth over the past three years.

Headlines from the industry.
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Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

A Canadian hunger charity plans to double its direct mail campaigns to supplement online fundraising.