Search Results for: feed
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Buy the Numbers: Consolidation continues as spending rises 9.3 percent.
Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,
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Agencies
Hara-kiri 2000: Broadcast Is Knifing Itself
If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which
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Agencies
Object Lesson: Software marketer Business Objects gets personal
Even in the high-tech mecca of Silicon Valley, nothing beats the personal touch of a human voice on the phone. That’s why San Jose, CA-based computer
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Agencies
Information, Please: Asking for It
The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained
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Agencies
This One’s for You
Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and
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Cendant To Offer Web Banking Services
Cendant Internet Group, New York, has teamed up with online banking systems provider FundsXpress, Inc. to offer banks and credit unions Web-based systems
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Book 1, Online Japanese Book Delivery Service, to Launch
Seven Japanese firms have linked up to form Book 1 Inc., a joint venture that will run Book 1, a new Tokyo-based online bookstore. Headquartered in Tokyo’s
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Sharpening the POINT OF PURCHASE
They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
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Agencies
Making the Connection
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
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Agencies
Thank Q Very Much
Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another