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The new 20-page Fall 2003 Sony Style is entirely devoted to Sony’s VAIO line of computers and accessories, which offer cutting-edge audio/video technology.

Range Online Media, Fort Worth, TX, has acquired Zenhits, a New York-based search engine optimization firm. The acquisition will allow Range to enhance

Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care

The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from

Rodale’s Prevention En Español introduced a natural health guidebook to the Spanish market in a recent mailing. The magalog promotes El Recetario Herbario, a Spanish-language translation of a well-established Rodale title, The Herbal Drugstore.

For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to

Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier

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