Search Results for: data

  • Project Aims to Clean Spam Data, Help Filters

    A volunteer project is underway that has the potential to help spam filters avoid false positives, where anti-spam software mistakenly tags wanted e-mail as spam.

    Dubbed “Spam or Ham,” the project asks volunteers to look at as many of a series of random e-mails as they want, and label each as either spam—unsolicited e-mail—or ham—wanted e-mail.

  • Listline e-Newsletter 07-05-06

    Evangelical Christians who spent an average of $65 are named on the
    Miracle Network Donors and Buyers list. The total count is 489,202.

  • Coldstone Creamery Gets In the Groove with Dance-Off

    Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.

    Tagged in:
  • DMers Invest in their Databases with an Eye to ROI: Survey

    Vendors, take note: Marketers will spend an average of nearly $250,000 for database upgrades this year. And they are confident these expenditures will pay out.

    Tagged in:
  • Marketers Turn to Trackable Media

    Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon.

  • Subway Freshens Kids Marketing

    Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took

  • Weird But True

    Here’s the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall

    Tagged in:
  • CORRECTION:

    In the June issue, a profile of The Regan Group failed to reflect ranking data calculated near press time. Regan Group came in at No. 49 in the PROMO

  • LISTLINE

    NEW LISTS Chief Financial Officers This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups,

  • Data Love

    Vendors, take note: Direct marketers will spend an average of nearly $250,000 for database upgrades this year. And they’re confident these expenditures

    Tagged in: