Search Results for: data

Today’s mobile phones are tomorrow’s e-commerce mediums, according to Forrester. In a study of consumers and technology, the firm found that Generation Y uses its phones for a lot more then making calls – which means that once it has some serious money to spend, it’ll be comfortable with this channel. Will you?

Meet Brady Whittingham and learn about his start in the industry. Find out about iLeadMedia’s acquisition by Think Partnership. Find out the steps Brady took to ensure the acquisition by Think Partnership was successful

Last week, the Federal Communications Commission released a report that showed big growth for broadband subscriptions in 2005. At the beginning of 2005, there were 37.9 million broadband enabled homes in the U.S. That…

No matter how good (or should I say busy?) times are for professionals in the interactive sector, we can never take any status quo in our profession for granted; I believe the old adage “if you snooze, you lose” is applicable…

Two weeks ago, we looked at the impact that sites like MySpace have and will continue to have on those in the direct response / lead generation space. Historically, lead generation advertisers have found a way to succeed on…

Examine the history of online social networking and the circumstances which led to the development of MySpace and its subsequent acquisition by …

Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …

If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the

Last autumn, I was invited to participate on a panel discussion hosted by the National Advertising Division (NAD) during Advertising Week events held

IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O’Hare, so it began with a Darwinian struggle for a parking