Search Results for: data

Direct Network has been named manager of the Princeton Executive list
portfolio. The largest file, Princeton Executive Conservative
Contributors, identifies 475,580 donors. Six other lists identify donors
who contributed to the Democratic Party, hospitals, environmental
causes, arts and civic organizations, and colleges and universities;
business-to-business contributors to charities are also named.

Field Media has chosen Direct Partner Solutions Inc. to oversee
management of the Benefits & Compensation Solutions magazine file,
effective Sept. 1. A total of 36,011 active subscribers are available.

A.B. Data Ltd. has assumed management of the American Friends of Magen
David Adom (AFMDA) file. This is a list of 59,546 donors to the Red
Magen Adom of Israel, an organization similar to the Red Cross.

A file that names 710,000 small office and home office (SOHO) buyers has
been added to the UpTown list group. Ninety-five percent of those listed
are homeowners earning an average of $75,000 a year.

Roughly 75 million names for prospecting are slated to become available
Nov. 1 exclusively for nonprofit organizations and fundraising that
participate in the DonorBase program.

Search engine Ask.com has hired Chuck Geiger, a former chief technical officer of online transaction service PayPal, to be its vice president of technology and engineering.

Play-Doh is sending kids to the barber’s chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new “do.”

Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice.

Search engine Ask.com has hired Chuck Geiger, a former chief technical officer of online transaction service PayPal, to be its vice president of technology and engineering.

Your company has identified the difference between operational and analytic CRM. And you’ve gone ahead and oriented your customer management efforts toward an analytic bent. So why isn’t the return on investment skyrocketing?