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Names and Addresses Inc. has been appointed to represent the North
American Fishing Club list. Members receive a subscription to North
American Fisherman and an annual directory of fishing guides, camps and
charter services.

The Indian government this week approved amendments to its Information Technology Act of 2000 aimed at making life more difficult for online criminals, according to the Asia Times.

CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers.

It was a close call, but Kashi Co. head food developer Jeff Grogg can forgo adding cardboard boxes to his diet.

HarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one’s work as an e-book.

Qwest Communications International Inc. has promoted Laura Sankey to the newly created position of EVP-marketing and communications.

When it comes to analytics, is there such a thing as too much information? Very much so, and here’s a nifty trick to find out if you’re going too far: “If you can’t remember all your metrics, you are probably measuring too many,” says Bruce Detweiler Breckbill, vice president of direct sales for Lehman’s, a Kidron, OH-based marketer that sells a variety of household products that don’t rely on electricity.

Last issue’s article, “Is Marketing ROI Dead?”, discusses how companies need to begin shifting their ROI viewpoint from campaign and product silos to a more holistic marketing performance management strategy. It advises on two key steps to begin this evolution. This article will elaborate on the first of those steps – how to determine the right marketing metrics to measure.

DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
Report Covers Seven Media, 19 Industry Categories, 30 Products &
Services

LashBack Launches CAN-SPAM Compliance Monitor
Email Marketing’s First Complete Compliance Service