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New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.

Edy’s is out with a sweepstakes tied to its new American Idol flavors.

Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.

True North List Marketing LLC now oversees Hartford Miniatures’ list. A
total of 617,966 parents of girls ages 6 through 12 are listed.

Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency.

Home Depot has terminated its agency agreement with the SendTec Inc., which had provided interactive media services.

Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.

McDonald’s this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.

Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.