Search Results for: data

New Century Direct has tapped Statlistics to oversee the Century
Business Solutions catalog list. More than 15,000 buyers are available
from the last 12 months.

A Congressional subcommittee heard testimony from the direct marketing industry, interactive ad firms and consumer advocates last week as it considered whether to push for a bill protecting Web users from spyware or other privacy invasions online.

After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest.

(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer’s best friend.

As online marketing embraces—willingly or unwillingly—the collaborative nature of Web 2.0, data analysis is evolving to encompass key performance indicators (KPIs).

Bethesda List Center Inc. now oversees several newsletter lists for
FierceMarkets Inc. These include the IT Wireless subscribers file with
18,544 postal addresses.

Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.

Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.

Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.

Specialists Marketing Services Inc. has been selected to manage a
portfolio of consumer master files and individual magazine lists for
Primedia Inc., effective March 27. Millions of subscribers are
available