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Agencies
Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push
Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew.
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Agencies
Subway Touts Fresh Fit Menu Via Bike Giveaway
Subway restaurants has extended its healthy eating theme with a bike giveaway.
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Agencies
Meet the Broker: Jen Sager
Today we meet Jen Sager, vice president of the domestic division of brokerage accounts at American Name Services. Sager began her list career with the Orem, UT firm about 10 years ago.
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European Commission to Publish RFID Use Guidelines
The European Commission later this year will publish guidelines governing the use of radio frequency identification (RFID) tags in an attempt to make sure they safeguard personal privacy, according to wire service reports.
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Agencies
Efficiencies Enable Lillian Vernon to Shut Manila Contact Center
Crediting increased operational efficiencies as the catalyst, Lillian Vernon closed its satellite call center in Manila, Philippines, on March 18.
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Agencies
Soft Scrub Launches Webisode from Apprentice Tie-In
The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.
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Why most of the CPA/Brokerage industry will not be around in 5 years.
Many people currently involved in the CPA industry feel that this industry is rock solid and not likely to change anytime soon. They may be in for a shock. There are developments coming from technological, business and legal areas which…
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To See or Not to See
This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice…
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Listline e-Newsletter 03/21/07
Macromark Inc. has been tapped to manage the First Quality Opportunity
Buyers list. Nearly 30,000 opportunity seekers are named and telephone
numbers are available for most. -
Agencies
Lord & Taylor Chooses New Customer Analytics System
Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.
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