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Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created

Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,

1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach

It’s more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It’s equally important

Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

Is your wallet stuffed with loyalty cards? If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in

According to Colloquy’s loyalty program census, the average American household participates in 12 reward or recognition programs,

Prominent attorney James Humes once observed that

NEW LISTS Wild at Work Human resources and benefits directors who registered at Wildatwork.com are on postal and e-mail lists with 25,236 and 7,982 entries,