Search Results for: data

It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai.

The Day-Timers catalog file has been enhanced with Z-24 catalog,
Experian demographic and CircBase subscriber data. A total of 455,109
buyers are named.

Children are seeing fewer ads on TV than they did 30 years ago, according to a report released last week by the Federal Trade Commission.

Interactive Marketing Solutions has assumed management of Shop Here
Free, a list with million than 1.2 million names generated in the last
12 months. It’s sourced from registrations at ShopHereFree.net

Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.

Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic

Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race

Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show.

I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific “what really works” tactics stood out

There are many good reasons for direct marketers to follow the dustup between data compiler infoUSA and hedge fund Dolphin Financial Partners. One is that a juicy proxy fight can be a hell of a lot of fun. But another is that the entire industry could take some heat if one of the players is cast as a political liability for a presidential candidate.