Search Results for: data

Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes.

Today we meet Shannon Holleman, manager of list services at Huntsinger & Jeffer Inc., a direct marketing agency in Richmond, VA. Holleman oversees list brokerage and a few in-house list management accounts.

Subscribers to 14 celebrity and health magazines published by American
Media Inc. have been assembled for this file. It combines more than 3.1
million subscribers to such titles as Shape, Flex, Fit Pregnancy,
Natural Health, Star, Globe, Mira and Country Weekly.

Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26.

LOS ANGELES, Calif., August 13, 2007 – Triton Pacific Capital Partners, LLC, a private equity firm focused on investing in small to medium sized entrepreneurial technology, healthcare and business services companies…

Green is quickly becoming a very important color for search engines. And no, this does not concern cash.

Over the course of several years, we’ve talked many times about the mortgage lead generation market. As the fuel for much of that growth, the subprime lending market, which collapses at unprecedented speeds, the mortgage lead…

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.

One of the most effective ways businesses and marketers can improve profitability and identify the marketing function’s contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.

Zanitas Inc. has assumed management of the VIP Discount Club list. It
identifies more than 1.2 million buyers from the last 12 months. These
individuals responded to direct mail and joined a club for discounts on
electronics, apparel, jewelry and other products.