Search Results for: data

I’ve had many people tell me that COPPA doesn’t apply to their data collection, and they do so with some confidence. Yet often when I ask them to what or whom does COPPA apply, they are unable to provide a simple summary.

Pretend for a second that you just got back from vacation and didn’t happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won’t come quite as easily. Even if you do…

Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working.

Belardi/Ostroy ALC has assumed list management responsibilities for
Harriet Carter Inc. Master files with and without enhancements are
available.

Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).

Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.

Best Western is out with an instant-win game designed to boost membership of its loyalty program.

Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country.

Meister Media Worldwide has released a list of 8,019 Mexican growers who
subscribe to this agricultural magazine. Crop selects are available from
everything from asparagus to watermelon.

If today’s marketing is supposed to be all about customer management, why are the predominant products called “campaign management” solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.