Search Results for: data
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Why Do They Do It? Understanding Digital Consumer Behavior
Web 2.0 has changed the way consumers can interact online, but to what degree? How are consumers responding to all the new bells and whistles Web 2.0 has to offer, and how can that information can help your business grow? Click here to find out what Avenue A | Razorfish recently learned.
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Listline e-Newsletter 11/05/07
Some 750,000 buyers, including 200,000 from the last 12 months are
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Agencies
British Library Books Carry Insert Advertising
Howse Jackson Marketing Ltd. plans to expand a new insert media program for distributing advertising inside of library books in the United Kingdom — nationwide by the middle of next year.
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Listline e-Newsletter 11/02/07
This list of 23,608 general contractors and subcontractors is available
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Agencies
Campaign Index
CONAGRA FOODS Shrek’s Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the
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Agencies
The Latin Club
Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria
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The Burden is On You
I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my
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Agencies
Rebate Ruckus
Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered
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Agencies
An Underserved Market
Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.
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Agencies
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
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