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Digital
WPP Acquires Blast Radius
WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.
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Agencies
Valpak Promotes “Ellen” Birthday Sweeps on 44 Million Mailers
Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.
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Agencies
Whoopi and Scholastic Launch Book Charity Sweeps
Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.
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Traffic Marketplace Unites its Online Advertising Network Offerings to Better Serve Clients
Combining Netblue and eMarketMakers Affiliate Networks Under Single Brand Yields Comprehensive Online Advertising Solution, Sets Pace for Industry
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Fraud 2.0
As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it…
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Agencies
Tips and Teasers
Amazon.com Inc. has unveiled a new category store, the Amazon All Business Center that aims to help entrepreneurs find products and services to fit the needs of their businesses.
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Listline e-Newsletter 10/24/07
McCarthy Media Group Inc. has been appointed to manage a list of 10,606
subscribers to CraneWorks magazine. A total of 10,606 subscribers are
available. This controlled circulation title reaches operators and fleet
managers, corporate management and other crane and rigging
professionals. -
Email
E-mail Vet Hendricks Joins Datran
E-mail services marketing and sales veteran Dave Hendricks has signed on with pay-for-performance marketing firm Datran Media as vice president of market strategy, the company announced yesterday.
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Agencies
McDonald’s, Brach’s Buzz Over ‘Bee Movie’
McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”
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Agencies
Taco Bell Runs World Series Giveaway
If one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell.
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