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In 1997, Tony Casazza, president of Atcom Services Inc. — a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems — decided he wanted to become an online retailer in this budding industry.

You’ve read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion.

Lake Group Media Inc. has been chosen to manage the Missionary
Association of Mary Immaculate’s donor file

D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.

The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis.

Direct Media Inc. has been named list manager for Manufacturer’s News
Inc. More than 1 million names are available from the MNI master file.

MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.

Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc.

Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.

Web 2.0 has changed the way consumers can interact online, but to what degree? How are consumers responding to all the new bells and whistles Web 2.0 has to offer, and how can that information can help your business grow? Click here to find out what Avenue A | Razorfish recently learned.