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Heinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl.

Thanks in part to the Internet and social networking applications like MySpace and Facebook, word-of-mouth marketing is emerging as a leading alternative marketing strategy. In fact, it’s one of the fastest growing advertising and marketing segments, according to a new study.

Travel back to Thursday, July 19, 2007. The Dow broke 14,000 for the first time ever, ending the day at 14000.71. On Friday, it retreated 150 points, though, and closed just above 13850. Days later on Monday, July 23…

Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…

According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.

Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.

SellingSource Executive Vice President Wayne Anderson Elected to Board of Directors of the Online Lenders Alliance. Anderson to work with industry group promoting fair, responsible lending practices

Statlistics has assumed management of the Food Service Report list,
which identifies 245,139 new food service businesses. Last 12-, 18- and
24-month names are available.

Charles Morgan has resigned as chairman of the board of directors of data firm Acxiom Corp., and stepped down from his position as company leader, effective immediately.

E-mail software provider ExactTarget announced today it has teamed up with e-mail intelligence firm Email Data Source.