Search Results for: data

Acxiom Corp. announced at the end of the business day on Monday that it had acquired the list brokerage and data sales divisions of MKTG Services.

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.

ALC Data Management recently assumed management of the Friends of New
York Public Library list. It names 27,685 patrons who subscribe to the
library’s newsletter or support the library in other ways. Direct mail
is the source.

Mobile measurement firm M:Metrics has launched a new service to track the growing number of ad campaigns running on mobile networks.

ALC Data Management has become list manager for Hideaways International
Inc. Its Hideaways Aficionado Club list is comprised of 31,932 members
and 13,215 inquirers. Members pay $185 annually for travel planning
services.

T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.

Today we meet Doug von Hassel, senior account executive at List Strategies Inc. Von Hassel brokers business-to-business data in various markets and consumer files for pharmaceutical firms.

ALC Data Management has been appointed list manager by Highlights for
Children Inc. Highlights for Children magazine offers 871,000 names,
including nearly 300,000 children’s magazine subscribers from the last
six months.

The Coffee Beanery is out with a scratch-and-win game to get people into its stores.