Search Results for: data

Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

Strengthens Leadership Position in Specialty Finance Marketing, Technology Sector

If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you’re already getting.

Ever wonder what the typical online banking user looks like? If you envision an older female with an income in the six-digit range, then you’ve pretty much hit the mark.

The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen

A new survey from Nielsen Online points up just how heavily kids and teens consume online video at home

MeritDirect now oversees several lists for business/financial data
provider Edgar Online Inc. These include master files listing more than
400,000 registered users of Edgar Online

Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.

Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.

Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.