Search Results for: data

Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project

Singer Direct has launched a new online media network that uses demographics and consumer purchase behavior data for targeting offers to consumers.

MetaResponse Group Inc. has been appointed to manage the Title Research Report Master File for October Research Corp

Earlier this month, our writing travels brought us to Denver, home to Liberty Media, a holding company that not many in the direct response space will know by name, but whose principal businesses and assets it…

Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder

The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found

Crain Communications picked VentureDirect Worldwide to oversee a list with more than 200,000 names from Automotive News

The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.

Many an experienced direct marketer would say a response list of buyers or subscribers to a specific offer will outperform a compiled list any day of the week. However, it is imperative to not become