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Reebok will run a contest during the National Hockey League Winter Classic for fans attending the annual outdoor game or watching on TV to identify the player who doesn’t have the Reebok logo on his jersey for a shot at Stanley Cup Final tickets.

Coors Light has unveiled its plans for the Super Bowl.

A panel on the future of database marketing started with a blunt question. “What the hell is going on with this economy?” asked Forrester Research senior analyst Dave Frankland.

Well, it’s official. We’re in a recession. And whether or not this groundbreaking “news” comes as an actual surprise to anyone, e-mail marketing is increasingly the solution to tight marketing budgets and a CMO who likes high ROI numbers

Postal and e-mail addresses are available from the Smallcap Pulse newsletter. A total of 8,039 investors are on file.

Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues.

This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members

Find new prospects using customized reports designed to maximize targeted online advertising reach.

List managers are constantly on the search for ways to improve deliverability. I continually get asked, “how do I inbox AOL, Yahoo, Hotmail, Gmail…?”

Two weeks ago, we covered one of the more fundamental topics in the world of performance marketing – transparency. We didn’t call it transparency then; instead, the article described one of the unsung heroes…