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Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the

Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there’s no shortage

At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order

A slumping economy challenges businesses to come up with strategies that deliver financial results fast. Teleservices programs can be a solid solution

We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)

If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an

Yes, times are tough for marketers. As if you didn’t know. And so it’s likely you’ve heard some of the following lines the most common gripes voiced by

During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in

NEW LISTS Laptops for Less This list names 125,000 buyers of parts and accessories for laptop computers. Batteries and projector lamps were among the

For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But