Search Results for: data

Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

NEW LISTS SportsFanReview.com SportsFanReview.com has lists of 502,827 postal and 602,827 e-mail addresses. Fans of college and professional teams are

Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

DirectInnovations Inc. has been appointed to manage this 26-million name file. Those listed have requested new service connections for gas,
water

This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She’s looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts

More than 2.9 million names have been assembled from more than 80 sources. Consumers ranked in the top 10% for discretionary income are
identified.