Search Results for: data

Can marketers serve up relevant offerings on the Web to a never-before-seen site visitor? Quova Inc. offers a geography-based identification service based on surfers’ IP addresses. Direct Newsline spoke with Quova president and CEO Marie Alexander about the opportunities and limitations IP address-based efforts afford marketers.

Still need proof that segmenting your e-mail house file and creating unique messages for each group can pay off? Consider the lift that American Greetings enjoyed from doing just that

Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.

Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone – and this was before the official unveiling of iPhone 4.

According to a new data released by TubeMogul and Brightcove, newspaper and magazine publishers get the highest online video viewing completion rates, while 35 percent of respondents said in-stream video ads produced the most revenue for their media businesses compared to other ad formats.

Who would you listen to: a friend who offers you advice every now and then, or a stranger who offers you advice every hour? Most people would take the former every time, and while this isn’t the most precise metaphor for the recent findings of e-Dialog, it does highlight the company’s bottom line:
– show that you know your consumer before you bombard them with messages.

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In spite of all that has been written about the benefits of mobile marketing, we are still explorers in this new frontier. And no different than in the past, it brings challenges and opportunities that are being discovered every day.

Hearst Corp. has acquired ICrossing, the online marketing services company.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page