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A Southern California law firm specializing in business employment law has seen a 200% ROI from a search engine marketing effort designed to attract new clients.

Consumer leads often come laden with enough information to make marketing easy. The process of identifying and qualifying business leads

Expect the unexpected: That’s the number-one tip for promotion marketers as 2011 gets under way. And if that’s not specific enough for you, we asked several industry pros at Aspen Marketing Services

Many affiliate marketers and lead generators engage in advertising and marketing for affiliates and customers that rely upon easy access to personal financial information and the sale of goods or services through negative option marketing.

Chetan Sharma Consulting rang in the new year by unveiling the results of its 2011 Mobile Predictions Annual Survey, which picked the brains of 225 executives and insiders from leading mobile companies to see what we should be expecting this year.

According to Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) Report for November, the Finance vertical saw 802 percent year-over-year revenue growth in the third quarter of 2010, leading all verticals.

As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost

Over the holidays, Bacardi USA wrapped its entire portfolio into one two-month program, “Mix & Share”

On Dec. 16, eMarketer presented its “Key Digital Trends for 2011” webinar. The speakers included Noah Elkin, David Hallerman and Debra Aho Williamson, all principal analysts for eMarketer.

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