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Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

We understand that true experiences—ones that build lasting, trusting relationships are built on promises made and kept. In other words, money can’t buy us “like.”

We are a data driven industry defined by numbers. As direct marketers every test, campaign and product is measurable.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?

It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.

The latest numbers from Experian Hitwise are in, and it’s another batch of good news for Yahoo and Bing. As Bing-powered search gained market share in July, Google lost market share.

Millennial Media recently released its S.M.A.R.T. quarterly report for Q2 2011 – its 50th mobile intelligence report. Included are projections for mobile advertising revenue by worldwide region, the top advertiser campaign goals and the top 10 global application categories.

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Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on

One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.