Search Results for: data

KISSmetrics compiled data from Luth Research, the Mobile Marketing Association and Dan Flanegan to present an infographic titled “Mobile Mania: The Growing Importance of Mobile Website Optimization.” It offers some hard numbers highlighting the potential impact of failing to optimize your site for…

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HitPath has officially launched Portable Stats, a mobile application which allows affiliates of networks using the HitPath platform, to quickly check their campaign stats from their mobile phones. With a keep-it-simple approach the app is true to its name and is just that, stats, focusing on presenting campaign…

This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

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According to recent data from The Harris Poll conducted by Harris Interactive, nearly nine out of 10 U.S. online adults have ever looked online for health information. Search engines and medical websites are the primary go-to online places for health information.

Chadwick Martin Baily, CMB Consumer Pulse and Constant Contact offered up a neat presentation titled “10 Quick Facts You Should Know About Consumer Behavior on Facebook.” Among the findings is that more than half of fans say they’re more likely to buy a product after becoming a fan of a brand.

Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.

American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts.

Chief Marketer recently talked with Tom Mastrocola, director of subscription acquisition for American Express Publishing Corp., about trends in mail package design, postal concerns and list/database use.

Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.