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In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

Chief Marketer recently talked with John Coe, president of Sales & Marketing Institute, and Jim Wheaton, co-founder of Wheaton Group, about why it is essential for B-to-B marketers to have both a CRM system and a proper marketing database.

Business-to-business communications are fundamentally different from business-to-consumer. With B-to-B, there is usually a long sales cycle. Your goal is to engage, to establish your company as a valuable source of information. You want to get your messages opened and read often, making you the authority buyers turn to when they are deciding where to purchase. Here are 18 steps to consider when planning a B-to-B email marketing campaign:

According to recent numbers from Experian Hitwise, Facebook continues to hold the titles of the most visited website and the top overall search term.

According to the latest figures from comScore, Google’s Android smartphone OS increased its lead over the competition in the three months ending in April. A separate report from Millennial Media shows a significant boost in the number of consumers who are accessing retail content through their mobile…

Sometimes we hear about craziness in an industry, and it’s almost too complex to cover. The details make you scratch your head and want to keep asking questions. And, when you finally think you understand what is going on, you realize that you…

Last week when writing about the two headed beasts of fraud and compliance, we felt that people could identify with fraud prevention more because if not kept in check it could wreck an entire business. Compliance on the other hand was like a speed…

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As the peak travel season gets underway, Visa is working to show that it should be traveler’s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders’ own photos, videos, captions and selected music to produce a unique, visual keepsake of their travels. The promotion calls for users to, not only use the tool to create a keepsakes for themselves, but to spread word about the tool virally by sharing the keepsake with family and friends.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …