Search Results for: data

A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.

How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.

Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.

Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.

Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

A look at the most-read CM stories of the year.