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Impulse: The Sequel

|  by Chief Marketer Staff

Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

NEW LISTS

|  by Chief Marketer Staff

Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

Kemmler’s Law

|  by Chief Marketer Staff

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. "I'm bad enough," he said.

The Sher Solution

|  by Chief Marketer Staff

Database marketers have a new resource available. It's R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

PRIVACY PENDULUM

|  by Chief Marketer Staff

In May, during a commencement speech, Vice President Al Gore called for an "Electronic Bill of Rights" to allow Americans to protect their privacy.In





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