Search Results for: data

Federated Department Stores, Inc., Cincinnati, has formed Federated Direct, a new division that will include its Macy’s By Mail, Macys.Com, and newly-acquired

Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina’s ability to generate in-store

The buzzwords of online marketing circle our heads like electrons around the nucleus of an atom: “one-to-one relationships,” “permission marketing,” “mass

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

You’re a Boston-based company with six million customers and $600 billion in assets. You offer products like discount brokerage retirement funds, life

Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media

ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million

THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director

IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next

THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think