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DIRECT Listline
IRS Non-Profits Registrants This list contains data on the nearly 1.2 million tax-exempt organizations in the country. These companies have registered
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Global DataTel Plans to Purchase Latin-Pak
Global DataTel Inc., Delray Beach, FL, has signed a letter of intent to acquire Latin-Pak, a direct marketer to the Latino community, whose direct mail
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Y&R to Acquire KnowledgeBase for $175 Million
Advertising conglomerate Young & Rubicam Inc., New York, agreed to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million in
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Snyder Combines Its DM Services Companies
Snyder Communications Inc., Bethesda, MD, has integrated its Direct Services Group under the brand name Brann Worldwide, creating one of the world’s largest
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Wal-Mart, Amazon.com Settle Lawsuit
Amazon.com, Seattle, and Wal-Mart Stores Inc., Bentonville, AR, are settling a lawsuit charging that the online bookseller hired computer system managers
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Acxiom Releases InfoBase New Business List
Acxiom Corp., Conway, AR, has released InfoBase New Business List 1.0, a source of direct marketing information on new business filings. Targeting business-to-business
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Short Cuts
The Talbots Inc., Hingham, MA, has appointed Olivia Ziegler, vice president, general merchandise manager of Talbots Woman, the company’s new large-size
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Corporate Images
THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on
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Not Your Mother’s COUPON
There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts
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500 Billion Miles To Go
WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new