Search Results for: data
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Netcreations Signs New List-Management Agreement
NetCreations, New York, has signed a list management agreement with Cool Site of the Day (http://www.coolsiteoftheday.com). NetCreations will build and
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NMOA Announces European Market CD-ROM
The National Mail Order Association announced the availability of a new CD-ROM that details the mail order marketplace in Europe.The disk, entitled “Mail
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NH Photo ID Flap Reawakens DMer Motor List Issue
Direct marketing industry access to motor vehicle data has been called into question once again following last week’s disclosure that Nashua, NH-based
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PRC Demands Data From USPS on Document-Delivery Service
The Postal Rate Commission, considering a challenge to the legality of an Internet-based document delivery service for direct marketers and others, Tuesday
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Short Cuts
R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the
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Online Banner Ads Have Same Impact As TV Spots: Study
Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said
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Intuit Signs Deal With MySoftware To Help Small Business
Software developer Intuit, based in Palo Alto, CA, has signed a Web site linkage arrangement with MySoftware Co. intended to help small businesses nurture
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Short Cuts
Townsend Agency, Rosemont, IL, reported a 52% increase in agency income for 1998. Billings for the privately held agency topped $37 million, from $24
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GeoCities to Clarify Privacy Policy After FTC Proceeding
Last week the Federal Trade Commission unanimously approved the tentative accord it reached last summer with GeoCities. The approval settles the first
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Live From Chicago: Direct From Wunderman
DM master Lester Wunderman stopped just short yesterday of saying what his new business will be.In a wide-ranging talk that could hardly have reassured