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NetCreations, New York, has signed a list management agreement with Cool Site of the Day (http://www.coolsiteoftheday.com). NetCreations will build and

The National Mail Order Association announced the availability of a new CD-ROM that details the mail order marketplace in Europe.The disk, entitled “Mail

Direct marketing industry access to motor vehicle data has been called into question once again following last week’s disclosure that Nashua, NH-based

The Postal Rate Commission, considering a challenge to the legality of an Internet-based document delivery service for direct marketers and others, Tuesday

R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the

Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said

Software developer Intuit, based in Palo Alto, CA, has signed a Web site linkage arrangement with MySoftware Co. intended to help small businesses nurture

Townsend Agency, Rosemont, IL, reported a 52% increase in agency income for 1998. Billings for the privately held agency topped $37 million, from $24

Last week the Federal Trade Commission unanimously approved the tentative accord it reached last summer with GeoCities. The approval settles the first

DM master Lester Wunderman stopped just short yesterday of saying what his new business will be.In a wide-ranging talk that could hardly have reassured